Alay Yajnik is an expert on law firm growth. He has worked with dozens of small law firm owners across the country to make more money, work fewer hours, and spend more time doing the things they love.
Alay wrote the first book on hiring best practices for law firms: "Staffing Up: The Attorney’s Guide to Hiring Top Talent." With an MBA in Finance and Marketing and over 17 years of experience running professional service organizations, Alay is highly regarded by owners and partners of small law firms.
Alay is the founder of Law Firm Success Group™. Alay and his team teach the owners of small law firms to increase their income and take more time off by incorporating business best practices into their law firms.
Alay's podcast, Lawyer Business Advantage®, inspires attorneys with real world stories from rainmakers and successful law firm owners.
Alay is the recipient of the 2018 Brian Tracy Award for Sales Excellence, the 2017 Campbell Fraser Award for Coaching Excellence and the 2015 Kaizen Award for Continuous Improvement.
He is also a coaches’ coach: Alay mentors and trains other FocalPoint business coaches in Northern California.
Alay lives in the San Francisco Bay Area with his wife and two children. He loves spending time with family and friends, entrepreneurship, board games, and the outdoors.
